Towards a more robust discourse of meaning in media

Open source media paves a new way of communicating ideas collaboratively so that the old models of journalism and documentary narrative no longer apply. The monopoly of a handful of media moguls is crumbling. Bloggers, citizen journalists and aggregators have disrupted the system of distribution and now provide ever expanding alternatives to the traditional distribution streams. A new, New Journalism is on the rise with social networking creating a linchpin culture of leaders within this movement.

One of these cultural linchpins is the Brave New Foundation’s Brave New Educators (BNE) project. BNE’s mission is to engage people in a narrative to provide context and meaning. By using access to primary sources of moving imagery we practice constructing meaning and use these sources to create a new, unique and evolving sense of perspective in a digital form narrative.

BNE creates an incubator for social change by engaging educators and their student scholars with the catalysts of shock, shame, fear, and anger – the elephants in the room that people avoid.

Though critics may suggest that this bricolage methodology is documentary filmmaking 2.0, however documentaries don’t fully engage their audience. They tend to present an “ain’t it awful” scenario, leaving the viewer feeling disengaged and disempowered. The difference with the experience of Brave New Educators is that the activity of remixing exposes the creator to the negative material while allowing them to move through it and create their own narrative from it, thus empowering students and giving them essential tools for critical thinking in a media convergent society. These multimedia, hypertextual digital texts are light years from the traditional, dry college essays. Students in the BNE pilot program reported that while they found the material surprising, shocking and disturbing, it was the act of engaging with material they found uncomfortable that helped them gain new perspectives and create their own narrative.

Collaboratively involving others in a collective organized movement is a work of activism. Remixed narratives ignite the thought process and become a catalyst for collaborative change. In this way, ideas function as viruses, jumping from place to place until they go viral and create a wave of participatory culture that has the power to effect real change. This sharing and collaboration produce an innovative hybrid in the truest democratic form – organized chaos. The wisdom of crowds is founded on diverse opinions and ideologies. The new media is the catalyst for that.

The argument for new media in education - how the digital literacy movement is changing the way we think about things

With the explosion of new methods of distribution for both static and moving images as well as hypertexts, a significant paradigm shift has occurred in communication. Anyone with access to the internet can create, report, comment, remix, distribute and culture jam a variety of texts and discourses in an eclectic mix creating complicated notions of culture, tradition, value, gender and political views. These views challenge the traditional canon by allowing practitioners of these methodologies to become skilled curators of a digital world. Participatory and collaborative engagement in non-linear or chronological fashion allows content creator s to construct narrative threads, provide context and therefore create meaning for human expression in our personal lives, business communications and creative endeavors.

Humans are natural born storytellers. We create mythologies, our narratives to make sense of our world. Narrative forms are determined by the technology available at hand. From Homer the blind poet, to the medieval minstrel, to the craftsman working over his Gutenberg press to the teenager in her bedroom remixing Twilight clips for friends on her laptop – we are compelled to make sense and meaning in our lives. The message is the same, it is merely the scope that has expanded concentrically. Books made it far easier to transport ideas, film and television allowed us to express these ideas globally and the internet is taking that further still with the hypertext – allowing the content creator to utilize multiple media to explode narrative and expand understanding. Never before have we been able to present differing views on the same subject in a simple way at the same time. The vector of new media rejects the hierarchical structure model for a changeable, open and idea infused units of information transmitted from one party to another in an interactive currency of ideas.

This commodification is in direct challenge to the old, closed model wherein the currency of ideas is based on scarcity. The commodification of these ideas has contributed to the current clash between those in power seeking to sustain the commodity paradigm versus those who subscribe to the open source modality of representing and understanding the world. The topography of this open sourced contemporary discourse is a richly diverse one, creating deeper complexity in each iteration. This is the crux of the open source movement. If the user group decides that the idea is owned and utilized by the group in a participatory way, then the idea cannot become monetized in the established ways.